TiVo will make an entry into Japanese
market, according to this
article on the Nikkei (in Japanese). Looks like MarketWatch.com reported this
article based on the Nikkei’s report.
TiVo’s CEO, Mike Ramsay told Nikkei they
would start their business in 2006 in Japan and they expect alliances with
"strong service providers", suggesting tie-up with cable TV operators or internet
providers.
This is a quite interesting move. Japanese
people could finally enjoy TiVo that turned a synonym for DVR (Digital Video
Recorder) in the US. Japanese market should have great potential for TiVo
because of the large number of gadget lovers who are willing to pay good for
quality products rather than cheap and low quality ones.
I assume, though, TiVo will need to solve
several issues.
1. Brand: No Japanese consumer knows TiVo’s name that every American
knows.
2. Competition: Panasonic (with the DIGA
brand), Sony (with the Sugoroku and other
brands) and other big names have already dominated the DVR market. Do they want
TiVo provide them TiVo’s software and service?
3. Compatibility: There are established TV programming standards in
Japan like Sony’s iEPG (Internet
Electronic Program Guide), ADAMS-EPG
and G-guide. Will TiVo
support them or compete against them?
If TiVo will succeed in Japan, that would
be another good example of how a US high-tech company enter the lucrative but
different market. We will see.